Sustainable public transport plays a critical role in reducing the environmental impact of tourism as the sector continues to grow.
A report in the science journal Nature has looked at global tourism, it found eco-friendly transport options are increasingly vital to meet rising demand, while mitigating climate challenges.
Research highlights how tourists make transport decisions during vacations.
A study in the Austrian Alps revealed that factors such as travel time, cost and group composition, significantly influence choices.
Tourists were found to prioritise time efficiency over cost, indicating that improving transport speed could encourage eco-friendly behaviours.
In South Korea, a study applying the value-attitude-behaviour theory found that using public transport not only reduced greenhouse gas emissions but also positively impacted tourists’ well-being.
Promoting public transport as a sustainable option can address both environmental and social needs.
Innovative mobility solutions, like electric vehicle-sharing, are reshaping tourist transport.
Research on Rhodes, Greece, revealed tourists prefer electric car-sharing over alternatives like bikes or scooters, suggesting it could reduce congestion and pollution in popular tourist spots.
A cross-country study in Italy and Spain found a connection between everyday transport habits and holiday travel behaviours.
Factors such as gender, destination type and car ownership shaped sustainable mobility choices, underscoring the need for tailored strategies to promote greener options.
By advancing public transport, embracing innovative solutions and targeting behavioural drivers, the tourism industry can foster a sustainable future while enhancing the travel experience concludes the study.