Flexing your PPA while managing your HH metering can dent the curve of your DSR.
That’s right energy talk is driving consumers mad.
A new report released by the Association for Decentralised Energy (ADE) warns that the energy sector’s reliance on complex and technical jargon could alienate consumers.
The report, titled ‘Demystifying Flex,’ highlights the urgent need for clearer communication to foster greater consumer engagement and trust.
The ADE’s research identifies a staggering 524 unique terms currently used across the industry to describe energy flexibility and demand-side response.
This proliferation of technical language not only confuses consumers but also diminishes their trust and willingness to engage with energy-saving technologies that could significantly reduce household bills and contribute to environmental sustainability.
The report suggests that this confusion is largely due to the sector’s failure to adjust its language to be more accessible to the average consumer.
The ADE says the answer is reducing the use of jargon, collaborating with consumer advocacy groups to ensure that messages resonate with a broader audience and developing a standard glossary of terms.
Stephanie Hacker, Senior Researcher said: “It’s crucial that we evolve our communication strategies to ensure that consumers are not just informed but are actively engaged and supportive of these innovations.”
